The Leader in Total Sleep Solution

Established in 1898, King Koil today stands for outstanding quality and value to its customer, every day!
In 1898, Samuel Bronstein started his company in St. Paul, MN with six employees in a small warehouse on the city’s west side. Celebrating its 100th Anniversary in 1998, King Koil has demonstrated a century-long commitment to the highest quality standards.
For over a century, King Koil has offered the industry’s best mattress values. Today, King Koil stands for its commitment to customer service and quality in every mattress that carries a King Koil name. You can sleep better on a King Koil mattress.

Headquartered in suburban Chicago, Serta is truly a global company with 27 manufacturing facilities in U.S.A., 4 in Canada and 31 in other locations worldwide.
Since its inception, Serta has consistently made investments into innovative features that had measurable impacts on the comfort and durability of its mattresses.
For the last 70 years Serta has stood for quality, innovation and dedication. While many things changed and evolved over that time, one thing has always remained constant.


Business Highlights
Dubai Furniture Manufacturing Co. LLC (DFMC) celebrates 25 years of unwavering leadership and commitment in the Middle East in the Year 2020 – an important milestone that signifies 25 successful years of growth.
Your Content Goes Here
Your Content Goes HereYour Content Goes Here
Your Content Goes HereYour Content Goes Here
Your Content Goes HereYour Content Goes Here
Your Content Goes HereYour Content Goes Here
Your Content Goes HereYour Content Goes Here
Your Content Goes HereYour Content Goes Here
Your Content Goes HereYour Content Goes Here
Your Content Goes HereYour Content Goes Here
Your Content Goes HereYour Content Goes Here
Your Content Goes HereYour Content Goes Here
Your Content Goes HereYour Content Goes Here
Your Content Goes HereBed Quarter’s
The concept of ‘Bed Quarters’, which are specialized mattress retail outlets displaying the entire range of mattresses and bedding accessories was introduced by DFMC.
DFMC is also the leader in the hospitality segment in the Middle East and has supplied King Koil / SERTA bedding to all the prestigious Hotel Chains, apart from catering to Furnished Apartments, Villas and Palaces.
Retail Outlets
Today King Koil has more than 30 Bed Quarters along with almost 100 retail outlets in the Middle East.
Showrooms
These retail outlets are well known for their elegant décor, designer collection of mattresses and service par excellence.
Our Hospitality Clients