MATTRESS MANUFACTURER

Dubai Furniture
Manufacturing Company LLC (DFMC)

DFMC is part of A.A.Al Moosa Enterprises, a progressive and diversified group in UAE. DFMC is one of the leading mattress manufacturers in Dubai, UAE with 30 years of expertise in the Mattress Industry. DFMC uses high-quality raw materials procured from established suppliers worldwide and manufactures King Koil and Serta branded mattresses using hi-tech machines from Europe and USA. Read More…

A
Multi-National
Conglomerate

Multinational Map- 900 X 450
A Part of A. A. Al Moosa Enterprises.
King Koil

Established in 1898, King Koil today stands for outstanding quality and value to its customer, every day!

In 1898, Samuel Bronstein started his own company in St. Paul, MN, with six employees in a small warehouse on the city’s west side. Celebrating its 100th Anniversary in 1998, King Koil has shown a century-long commitment to the highest quality standards.

For over a century, King Koil has offered the industry’s best mattress value. Today, King Koil stands for its commitment to customer service and quality in every mattress that carries a King Koil name. You can sleep better on a King Koil mattress.

King-Koil-Sign

Serta is truly a global company with 27 manufacturing facilities in U.S.A., 4 in Canada and 31 in other locations worldwide.

Since its inception, Serta has consistently made investments into innovative features that had a measurable impact on the comfort and durability of its mattresses.

For the last 70 years, Serta has stood for quality, innovation and dedication. While many things changed and strengthened over that time, one thing has always remained constant.

La-Z-Boy is a global leader in comfortable and stylish furniture, celebrated for its iconic recliners and innovative designs since 1927.

For more than 95 years, the La⁠-⁠Z⁠-⁠Boy brand has focused on the core values of honesty and integrity. We are dedicated to upholding the highest ethical standards in all aspects of our business operations.

With a rich heritage of craftsmanship and comfort, La-Z-Boy creates furnishings that enhance relaxation and elevate living spaces, embodying a perfect blend of Comfort, Quality, and Style.

 

 

#1 Mattress Manufacturers in UAE

Dubai Furniture Manufacturing Co. LLC (DFMC) celebrates 30 years of unwavering leadership and commitment in the Middle East in the Year 2022 – an important milestone that signifies 30 successful years of growth.

30 Years of Leadership

Quality & Innovation

Multinational Company

100+ Retail Outlets

Mission and Vision

ISO Certification

KING KOIL Middle East Outstanding Performance in Sales & Marketing

King Koil Middle East has received “Outstanding Performance in Sales & Marketing” award every year  from King Koil Inc. USA.

King Koil Awards

Dubai Furniture Manufacturing Co.LLC ISO 9001:2015 Certified

DFMC is an ISO 9001:2015 certified company for “Manufacturing and Marketing of its mattresses and its accessories”.

ISO Certified

SERTA Middle East Sales & Marketing Excellence Awards

Serta Middle East has received “Sales & Marketing Excellence” award every year  from Serta Inc. USA.

Serta Awards

Media Coverage

Read about us in popular media.

Going Retail

DFMC’s strategic decision enable it to venture into the retail Division.

Further, it upgraded King Koil products in the market by introducing the APS (Advance Pressure Support System) for the dealer network, aimed to double up the volumes over a period of time. However, this was not the case as the dealer segment had a lot of limitations and therefore, DFMC consciously decided to enter the retail segment with intent to increase the volumes to achieve its high-set benchmark.

DFMC introduced the concept of ‘Bed Quarters’, the specialized mattress retail outlets displaying the entire range of mattresses and bedding accessories.

Retail Outlets

Today, King Koil & Serta have more than 30 Bed Quarters along with near to 100 retail outlets in the Middle East alone. These retail outlets are well known for their elegant decor, designer collection of mattresses and service par excellence.

Showrooms

In order to cater to the Retail Market, DFMC established a strong dealer network and company-owned exclusive showrooms for both Serta and King Koil. These showrooms are designed to offer the best shopping experience along with well-trained staff to guide the customers on complete Sleep Solutions and not just the products.

Our Hospitality Clients